Euroleague Basketball, Eurosport sign unprecedented broadcast agreement for European club basketball
 

Oct 25, 2004   Thanks to an ambitious agreement reached with Euroleague Basketball, the pan-European sport channel Eurosport 2 will offer to its viewers on a weekly basis two ULEB Cup games (including Tuesday night live during prime time) and a 30-minute weekly magazine, broadcast each Friday, covering both Euroleague Basketball and the ULEB Cup.

The agreement signed today by the Managing Director of Broadcasting of Eurosport, Laurent-Eric Le Lay, and the CEO of Euroleague Basketball, Jordi Bertomeu, has a duration of four seasons (2005-06 through 2008-09) and will make it possible for the ULEB Cup games and the highlights of Euroleague Basketball to reach over 20 million European homes. This partnership between Eurosport 2 and Uleb Cup provides a unique pan-European platform for basketball.
 

In the words of Jordi Bertomeu, CEO of Euroleague Basketball, the agreement with Eurosport "supposes a very important qualitative leap for Euroleague Basketball and the ULEB Cup in terms of the dissemination of our basketball. The fact of having achieved this in the first year that we directly and independently manage our television rights satisfies us even more. This collaboration with Eurosport will amplify to truly spectacular figures our market of potential television viewers, who will also be guaranteed the broadcasting quality that has always distinguished Eurosport."

Laurent-Eric Le Lay, Eurosport's Managing Director of Broadcasting, added: "We are delighted with this new partnership between Eurosport 2 and Euroleague Basketball. Eurosport 2 has an audience of young passionate sports fans, who have great interest in basketball. The ULEB Cup competition gives Eurosport 2 a unique property in a growing sport in Europe and enlarges our sport and competition offer for the European audience"

About ULEB Cup

 The ULEB Cup, which begins its fourth season in November, is formed by 24 teams from 15 different European countries. The system of competition is based on a regular season with four groups of six teams each, three elimination rounds ending with the semifinals, and a grand final game that this year will be played in Charleroi, Belgium on April 11, 2006. The champions of the previous three ULEB Cup seasons have been Pamesa Valencia of Spain, Hapoel Jerusalem of Israel and Lietuvos Rytas of Lithuania. All information related to the competition can be found on www.ulebcup.com.

About Eurosport 2

Launched in January 2005, Eurosport 2 is an exciting new sports channel, that combines the best of LIVE Sport, magazine-style programmes and news. Eurosport 2 is available to over 20 million homes in 7 languages (English, Polish, Turkish, Greek, French, Italian and Russian) across 39 European countries and is part of the Eurosport Group which is today the leading multimedia platform in Europe with Eurosport, Eurosport 2, Eurosportnews, eurosport.com and Eurosport Mobile.

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